Creative Art Director focused in creative and visual ideias with over eight years experience


Noise Neutral

Noise Neutral is a collaborative project created to promote the discussion and the development of solutions to reduce noise pollution in large cities.

To expand the available resources and existing perspectives on this issue, we ideated a tool that allows anyone, with just a few clicks, to calculate the sound impact generated by a particular construction and find collaborative ways to compensate it.

Know more at
Agency: FCB/BR
Creative Team: Gustavo Paro, João Mendes and Ricardo Frezza
Creative Directors: João Mendes and Rafael Pascarella
ECD's: Marcelo Rizério, Pedro Araújo and Anna Martha
Production: FCB Studios, Zoom and Bracústica

Shortlist | Design
Shortlist | Radio/Audio

Brazilian Crative Club
Bronze | Best Use of Data
2x Merit | Digital

︎︎︎ see more work